This time, we did it right (and for less money, too!) SXSW is a costly event to support when you are a bootstrapped company. but here are a few of the tips we followed for our second round at promoting Pledgerunner.


Our Co-founder, Anna Arterberry, glowing – as always!

This time around, the goal was to do just three things…

  1. Spend less money.
  2. Set a goal and stick to it.
  3. After we’re done -head to the next event!

These tips may seem trite, but let’s look at this with a little more details…

Spend Less Money

For 2015, we decided to not purchase plane tickets, but to make this a road trip. From California to Texas is not that long of a drive, and since gas prices tend to go lower the further you drive out of California, it was MUCH cheaper than a flight to Austin.

We booked lodging the year before, knowing that costs would skyrocket as time grew closer to the event.  Albeit Рwe stayed at three different places on the road Рbut it was STILL cheaper than a flight. For example, in Vegas, we stayed at the Downtown Grand Casino and Hotel Рnewly remodeled -and priced at $25 a night. The hotel was gorgeous, clean, and perfect!

Once at SXSW – we didn’t participate in the tradeshow – because that costs a lot! This time, we participated in¬†a specific event – where our cost were dramatically cheaper than the tradeshow. We were only allowed two hours, but our agenda was to set a goal and stick to it – and the two hours was more than enough!

Set a goal and stick to it!

Since we only had 2 hours, we knew we wanted to do the following –


Anna with two time Olympic gold medalist, Edwin Moses!

  • Hand out as many cards as possible and get as many people to sign up to Pledgerunner. We did! Check!
  • Make business contacts near the showcase area we were located and we made some GREAT contacts! Done!
  • Find a celebrity and take a picture, since we were in a specific showcase event, we knew we would see someone famous! Boo-Yah! Did that too!

Head to the Next Event!

Since this was a road trip, we had a few stops along the way to meet with a few charities, and introduce ourself to them. It wasn’t a SXSW event – but it was part of our overall goal to make this adventure count!

And we are still not done!

We have a few more events just around the corner, as we continue our marketing and promotional efforts!